Fashion Brand Achieves 4.2x ROAS in 90 Days

The Challenge

Our client — a D2C fashion brand based in Delhi — was spending ₹50,000/month on Meta ads but seeing a ROAS of just 1.4x. They were bleeding money on broad audiences with no clear funnel structure. Their content was inconsistent, and there was no retargeting strategy in place.

They came to GripScroll with one goal: fix the ads and make them profitable. Within 90 days, we didn't just fix them — we scaled them.

Our Strategy

We started with a complete ad account audit, then rebuilt the campaign structure from scratch using a 3-phase funnel approach:

• Phase 1 — Awareness: Broad cold audience campaigns with video creatives showcasing the brand's story and product range.
• Phase 2 — Consideration: Warm audience retargeting for video viewers and website visitors with carousel ads featuring bestsellers.
• Phase 3 — Conversion: Hot retargeting for abandoned carts and product page viewers with dynamic product ads and urgency-driven copy.

Simultaneously, we refreshed the creative strategy — producing 3 new video ads and 6 static creative sets per month for continuous A/B testing.

The Results

By month 3, here's what changed:

• ROAS jumped from 1.4x to 4.2x
• Cost-per-purchase dropped by 62%
• Monthly ad spend scaled from ₹50k to ₹2L/month
• Revenue from ads grew by 487%
• Instagram following grew from 4,200 to 18,900

Key Takeaways

This case study shows that profitable scaling isn't about spending more — it's about spending smarter. The right funnel structure, fresh creative, and consistent optimization is the formula that works every time.